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Introduction to Web Analytics (Online)


In this online course students learn how to increase web traffic and improve the user experience by understanding and interpreting Google Analytics.

Spring 2019 Schedule:

June 12, 2019 to July 3, 2019 ONLINE

Fee: $345 + HST


Online Secure Registration


Topics include metrics and data collection, Key Performance Indicators (KPIs), Search Engine Optimization (SEO) measurements, and optimizing paid search campaigns.


This course is delivered through a series of tutorials and related assignments which students may complete at their own pace on the Learning Management System, Canvas. The instructor is available throughout the course time period for questions and discussions. Regular access to a computer with a high speed broadband internet connection is required.

Once your registration is processed, you will receive a user account, which will grant you access to Canvas. Your Canvas account will be enabled one week prior to the start date of your course.  At that time you will be able to log in at If you require assistance with your online account, please feel free to contact OCADU at 

Should you have questions about your registration or payment, please contact

This course is offered in partnership with OCAD University to offer a wide range of lifelong learning opportunities.
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