Marketing in the Age of Social Media Certificate Program
Overview:
This five-day program will fully develop your hands-on marketing skills, with deliverables to include an updated marketing strategy, integration of all communications, in-depth discussion and implementation of social media and how it can enhance your market position. By gaining a full understanding of marketing and social media, you will learn how to meet the challenges of overcoming the time constraints that can negatively impact the execution of an overall marketing plan.
Learn how to engage, improve your relationships and measure for continuous improvement.
Objectives:
- Learn the fundamentals of marketing tools and techniques;
- Implement key marketing strategies specific to your business;
- Learn why social media is an integral part of your marketing plan;
- Determine your unique selling position; and
- Develop key elements to distinguish your brand.
Who should attend:
This 5-day certificate program is targeted to marketing and advertising personnel, business owners, managers as well as all those responsible to implement marketing strategies.
Courses and Dates:
Day 1 - Social Media and the Changing Face of Marketing
Day 2 - Integrated Marketing Communications - Be your own brand
Day 3 - Marketing Sales Leads to Closure - Everybody Sells
Day 4 - Social Media Applications to Drive Sales
Day 5 - Implementing for Success - Bringing it Together
Registration and Fees:
Class size is limited to 15 students in order to encourage participation and individual achievement.
Fee: $1,400 +HST
3 p.m. to 9 p.m. (convenient hours for working professionals).
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